Play Safe Be Safe
I occasionally get a call to do just design work - in this case partnering with Cashman & Katz to do illustrations for Bic's fire safety initiative. Working with the art directors and designers at the agency, we developed an appealing look to convey the messages in the brief.
Services
Design
Client
Bic/Cashman & Katz
After considering a number of possible approaches, we finally settled on a textured cut paper look (Interestingly enough, I've also animated a short in a similar style for the PBS show Between the Lions.)
The elements produced were for print and digital - many of them were used in education games designed to help children be aware of potential fire dangers at home and at school. I'm really pleased with how the texture and depth helped the illustrations pop.