KIA - Peace of Mind in Every Drive

Client

This campaign of 5 commercials was created to advertise the smart features of KIA automobiles. I directed these spots centered around a suburban family and their busy lives.

Services

Direction, Storyboards,

and Composite

Client

Global Mechanic

KIA

Together with Global Mechanic and a group of designers/animators, we created these spots to highlight some of the busier moments in the life of a small family. The goal was to illustrate how the smart features of a KIA can help smooth out the complexities of their typical routines.

I'm extremely lucky to work with a variety of incredibly talented artists. Daniel Sousa worked on the spot above, and below is an isolated animated element of the hapless intern who takes a fall in the spot above.

Scroll down to watch another one of the spots in the series!